About Us
We are exploring how we stay sane, together
We aren't medical professionals, counselors or magicians. We are people who have struggled with our own demons and depressions and have loved ones that deal with complicated diagnosis and solutions to different types of mental illnesses. This isn't about giving and getting advice but seeking out individuals and organizations who are trying to rise above our differences to make an impact, locally.
We're getting on the road to do some cool shit with the people we meet along the way
This is serious stuff that we talk to people about, but we think it's important that we see the hope and life in it. We want to lighten the load for people who are lighting the way for us and celebrate the opportunities to be more human after so many years of political and social conflict that hasn't left many of us feeling hopeful about this America we are leaving to our kids.
The Founders
Michael
My path is the kind that most would call a checkered one. Among innumerable service industry jobs, English teaching in foreign lands and graphic design jobs, I also founded and ran a small nonprofit organization that brought graphic design and communication skills to previously incarcerated and at-risk youth, in general.
The nonprofit world is noble, but I grew exhausted by the constant fund-raising and hard-selling friends and anyone who would listen, out of desperate necessity.
I’ve also been an entrepreneur/founder and had a lot of fun despite the bootstrap, day-to-day scramble to launch a product people want. In that chaos it becomes too easy for meaningful aspects to get sidelined out of de-prioritization. The entrepreneurial path is exciting and can lead to the wealth and security we all deserve, but not for everyone. It ends up missing some soul.
Our business model keeps the best of both worlds. A social purpose corporation is how we are doing it. No fundraising, a lot of hustle but all the while creating something people want in the world, hopefully.
It lets us support people and organizations and build a company we can be proud of. I hope we can help, in some small way, to bridge some divides and highlight everyday Americans doing positive things in their neighborhoods and build a clothing company dedicated to that. Stay tuned.
